Description

Job Description

Key Responsibilities and Duties:

Marketing Unit Management:

• Lead and guide the marketing team to achieve set objectives and ensure alignment with organizational goals.
• Develop comprehensive annual marketing plans that support the center’s vision and overall strategic direction.
• Coordinate marketing activities between different departments within the center to ensure cohesive messaging and consistent execution.

Launching Advertising Campaigns:

• Design, implement, and manage advertising campaigns across various channels, including digital, traditional, and social media.
• Collaborate with external agencies, designers, and vendors to ensure that all campaigns meet high standards of quality and creativity.
• Continuously monitor and analyze the performance of campaigns, adjusting strategies as needed to optimize outcomes and maximize return on investment.

Content Design:

• Oversee the creation and design of promotional materials, ensuring they align with the center’s identity and effectively communicate key services.
• Work closely with design teams to produce visual content that resonates with target audiences and attracts potential clients.
• Write engaging and effective marketing copy that accurately reflects the center’s values and services, appealing to both existing and potential clients.

Performance Analysis and Reporting:

• Utilize various analytical tools to monitor campaign performance and identify trends, opportunities, and areas for improvement.
• Provide periodic reports to management on campaign results, key insights, and recommendations for future strategies.
• Conduct market research to gather insights into customer needs, preferences, and behaviors to inform decision-making and optimize marketing efforts.

Community Engagement:

• Build strong relationships with the local community to increase awareness of the center’s services and its impact on the community’s well-being.
• Organize and participate in community events, workshops, and outreach programs to engage potential clients and raise the center’s visibility.
• Collaborate with local institutions, organizations, and influencers to enhance the center’s presence and reputation within the community.

Team Training and Development:

• Develop and nurture the skills of marketing team members through training, mentoring, and regular feedback.
• Foster a culture of innovation, creativity, and excellence within the team to ensure the development of cutting-edge marketing campaigns.
• Set individual and team performance objectives, monitor progress, and evaluate results to ensure goals are met and exceeded.

Required Qualifications:

• Education: A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role, preferably within the healthcare or rehabilitation sector.
• Skills:
• Strong leadership and team management skills.
• Proven experience in designing and executing successful marketing campaigns across multiple channels.
• Creative thinking and the ability to innovate in developing marketing strategies and content.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms).
• Strong organizational and project management skills.
• Ability to analyze data, assess performance, and make data-driven decisions.

Personal Attributes:

• A strategic thinker with a passion for marketing and a deep understanding of brand management.
• Strong interpersonal skills with the ability to collaborate effectively with internal teams, external agencies, and community stakeholders.
• A self-starter who thrives in a fast-paced environment, managing multiple projects and deadlines with ease.